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CostChoices home →Email / SMS Marketing ROI Calculator
Model campaign revenue per 1,000 sends, SMS pass-through cost, and operating spend — then compare Omnisend, ActiveCampaign, Brevo, and GetResponse.
- ✓ ROI ranges (conservative, base, upside) using transparent multipliers
- ✓ First-year projection with list-growth compounding
- ✓ Ranked picks for ecommerce, automation, SMS, and budget
Assumptions last reviewed: . Not financial advice — always verify live pricing before you buy.
How it works
Three steps — most teams finish in under two minutes.
- 1
Describe your program
Business type, list size, send volume, revenue assumptions, and budget — no account required.
- 2
See ROI ranges
Monthly and first-year estimates with conservative, base, and upside revenue scenarios.
- 3
Compare platforms
Editorial scores plus cost tiers for Omnisend, ActiveCampaign, Brevo, and GetResponse.
Scoring guidance
The calculator nudges recommendations using these rules of thumb — your answers still drive the result.
Best for ecommerce
Deep store integrations, cart abandonment, and combined email + SMS journeys.
Best automation depth
CRM-adjacent workflows, branching logic, and long nurture sequences.
Best value & omnichannel
Budget-friendly tiers plus SMS, WhatsApp, and chat in one stack.
Best marketing suite
Webinars, funnels, and landing pages bundled with email automation.
Platforms we compare
- Omnisend
Ecommerce-focused email and SMS platform with pre-built automation, product recommendations, and tight store integrations.
View details → - ActiveCampaign
Marketing automation-first platform with CRM-lite, deep sequences, and strong segmentation for complex funnels.
View details → - Brevo
Affordable email platform with SMS, WhatsApp, chat, and pay-per-email pricing — strong for budget-conscious omnichannel teams.
View details → - GetResponse
All-in-one marketing suite: email, automation, webinars, funnels, and landing pages for campaigns beyond the inbox.
View details →
Built for transparency
- ✓Documented math — revenue per 1,000 sends, SMS cost assumptions, and tier-based platform pricing are all explained on the methodology page.
- ✓Ranges, not false precision — marketing ROI varies by offer, creative, and deliverability; we show conservative and upside scenarios.
- ✓Transparent estimates — assumptions are documented and editable.
FAQ teaser
How is SMS cost estimated? Can I trust ROI from email? Which platform is cheapest at my list size?
Read the FAQ →