Frequently asked questions

Common questions about email/SMS ROI and how this tool works.

How do you estimate email and SMS revenue?

We multiply your monthly send volume by the revenue you attribute per 1,000 sends for each channel, then add the two channels. That keeps the model simple and transparent. Conversion rate and average revenue per conversion in the wizard are used only for a cross-check on the results page so we do not double-count the same sales.

How is SMS cost estimated?

We apply a default per-message cost (about two cents for planning purposes) times your monthly SMS volume, then add platform subscription cost from our tier tables and your operating costs. Real rates vary by country, carrier, and whether your plan includes SMS credits.

Which platform is best for ecommerce?

For Shopify-style workflows and pre-built cart abandonment journeys, Omnisend is usually the strongest fit — but list size, budget, and how much SMS you send still matter. Run the calculator with your numbers for a personalized ranking.

Which platform is best for marketing automation?

ActiveCampaign is weighted heavily when you prioritize automation depth, CRM-style features, and complex sequences. GetResponse also scores well when webinars and funnels are part of the same stack.

Is Brevo cheaper than other tools?

Often yes for smaller senders because of competitive entry pricing and pay-as-you-go email options, but heavy senders or advanced automation may need higher tiers. Compare the cost table in your results for your specific list and send volume.

Does GetResponse replace a separate webinar or landing page tool?

For many teams, GetResponse bundles email automation with webinars, funnels, and landing pages. Whether that replaces standalone tools depends on feature depth you need — our scores reflect suite breadth, not every edge case.

How accurate is the ROI percentage?

ROI is only as good as your revenue-per-send assumptions and cost inputs. We show conservative and upside revenue bands because real campaign performance swings with creative, deliverability, and seasonality. Treat the output as planning guidance.

Do you use affiliate links?

We may add affiliate links in the future. Recommendations are based purely on fit.